TXdocs - Genaro Design

TXdocs.

Helping Texas attorneys practice smarter.

Art Direction | Branding | Identity | Collateral

Accolades:
Graphis Design Annual 2023 • Honorable Mention • Logo

Design Objective

Document assembly for Texas attorneys.

The project aimed to rebrand the only document assembly and practice management software specifically created exclusively for Texas attorneys. TXdocs assembly templates cover family law, civil litigation, criminal defense, guardianships, trusts, wills, probate, real estate, landlord/tenant, business organizations, mechanic’s liens and non-judicial foreclosures.

Design Approach

An aligned messaging and design.

When TXdocs approached Legacy79 to develop a new corporate identity for their company, our recommendation was to create a messaging architecture first. So, in collaboration with our team of copywriters, creatives, and the client, TXdocs’ mission, brand pillars, brand voice, positioning statement, tagline, and primary service descriptions were developed first. Then, the design process included a new corporate identity, brand elements, visual guidelines, iconography, collateral material, and website UI.