L79 Welcome Brew.

Legacy79 brew is a self-promotional piece for an award-winning branding agency headquartered in San Antonio, Texas.

Self-Promotional  |  Packaging  |  Illustration  |  Art Direction

Accolades:
Graphis Design Annual 2023 • Silver Award
Graphis Packaging 10 • Honorable Mention

Design Objective
Howdy!

The project aimed to develop a memorable self-promotional piece for corporation leadership relocating to San Antonio, Texas. Introducing our city, culture, and Legacy79 team members was a priority. This piece had to spark a conversation with the corporation’s leadership while presenting Legacy79’s design skills.

Design Approach
The creative way to say welcome.

This promotional piece includes a six-pack of beers designed to welcome and educate the leadership of corporations new to San Antonio. Each beer highlights a San Antonio landmark, a tradition, while introducing a Legacy79 team member.

l79 beer completeset
two beers cheering
L79 six pack
six pack carrier of L79 beer
Close up of L79 beer
landmarks
cheers_illustration
The hallmark of innovation is surprise. No surprise, nothing new. Nothing new, no interest. No interest, no value. Therefore, creating surprise is a crucial step in creating value through innovation.
Marty Neumeier • author and brand strategist.
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