Marioli Mexican Cuisine - Genaro Design

Marioli Mexican Cuisine.

Marioli—an original Mexican, family-oriented restaurant—celebrated its 10th anniversary with new menus, new interior design, and a new brand that conveyed what Marioli is known for: Creating an explosion of flavors.

Identity | Branding | Collateral | Environmental Graphic Design | Web Design

Accolades:
Graphis Design Annual 2019 • Gold • Logo (Marioli Mexican Cuisine)
LogoLounge 7 • Published • Logo (Marioli Catering)

Design Objective

Mexican tradition and culinary innovation.

The design project was to rebrand an iconic restaurant in the Northeast of San Antonio—Marioli Mexican Cuisine. The chef and owner, Mariana Oliver, agreed that her new brand had to reflect her authentic approach to Mexican food.

Design Approach

Iconography inspired in Mexican folklore.

The brand for Marioli is the result of combining forms from traditional Mexican talavera with a graphic representation of Marioli’s mission—create an explosion of flavors. Additional identities were created for the catering and bakery sides of the business. Furthermore, the 10th anniversary celebration was the perfect time to roll-out the new identities. Thus, Marioli’s new brand reflects its commitment to both Mexican tradition and culinary innovation.