Genaro is a graphic designer and educator in Central Texas, helping businesses create memorable experiences resulting in optimal recognition and trust while teaching the ins and outs of graphic design at Baylor University. He has a deep belief in the power of storytelling, strong messaging, and thoughtful use of conceptual strategies. Genaro crafts meaningful visual solutions as part of the creative leadership at Legacy79—an award-winning branding agency.
According to HIS CLIENTS
Genaro is a great listener and discerns business needs into a sophisticated, powerful, and unique design. He will take your company branding to the next level. Genaro delivers a refined, powerful, memorable design with cohesive messaging across platforms. Additionally, he is brilliant in the brand arena and brings a solid bi-cultural mindset to his work, making it stand out in a very unusual way. Finally, his clients define him as a designer delivering visual solutions that get them noticed.
According to his students
Genaro’s unique superpower is his passion for design and his students. He can be challenging, but he loves seeing students rise to the occasion. Additionally, he keeps his classes engaged, is highly meticulous, and inspires his students to love and respect design. Finally, his students also describe him as the professor who unites his passion for teaching with his experience in the design industry and that his instructions go further than the classroom walls.
Teaching what I love and loving what I teach.
Genaro Solis rivero • designer and educator
LATEST SELECTED GRAPHIC DESIGN PROJECT.
Discovering the Heartbeat of Mexico.
The project’s original objective was to promote a Mariachi Masterclass by the Department of Modern Languages and Cultures at Baylor University. Their core message was to explore the traditional passion of Mariachi music and learn its hidden elements in a marvelous presentation that displayed true Mexican heritage! As part of their story, they claimed that Mariachi is the perfect embodiment of tradition we all know and love.
The approach to this second edition graphic execution relied on “mixing and matching” or “taking literally” concept strategies, according to Pricken’s Creative Advertising. Ideas and Techniques from the World’s Best Campaigns book. The shape of the heart took the shape of the guitar soundhole formed by a beautifully coordinated flow of strings shaped by the flight of Mexican folklore birds found in traditional arts and crafts in Central Mexico.
Browse other graphic design projects here or learn more about my teaching philosophy here.
