The aim of typography must not be expression, least of all self-expression, but perfect communication achieved by skill.
Jan Tschichold • Typographer, Author
Typesetting is more than a technical skill; it’s an art that profoundly impacts how your work is perceived. If you’re going to set type, do it with precision. There’s no logic in dedicating hours to writing and editing only to neglect proper typographical marks and rules—especially if you’re a graphic designer.
Typography is the cornerstone of readability and legibility. Unfortunately, poor typesetting has become increasingly common, a trend I attribute to the widespread availability of design software to those lacking formal training in graphic arts. This decline in quality reflects either a lack of education or a disregard for the craft.
As a graphic design professor, I stress the critical importance of mastering typesetting. While I don’t teach dedicated typography courses, I rigorously enforce attention to typographic details in my classes. Understanding and applying typesetting principles is not just about avoiding errors; it’s about elevating your work to a professional standard.
Don’t settle for mediocrity. Consider this your call to action: invest in learning proper typesetting, and apply this knowledge diligently in your projects. Your designs will not only avoid mistakes but will truly stand out.
Bringhurst, Robert. (2008). The elements of typographic style. Point Roberts, WA: Hartley & Marks.
Williams, Jim. (2012). Simple tips, for everyday typography. Type matters! London:Merrell Publishers.
Hill, Will. (2010). The complete typographer. A manual for designing with type. New Jersey: Pearson Prentice Hall.
Haslam, Andrew (2006). Bookdesign. A comprehensive guide. London: Laurence King.
It’s never too early to talk to your child about typography.
Ellen Lupton • Designer, Typographer, Author and Educator
