Design drives innovation; innovation powers brand; brand builds loyalty; and loyalty sustains profits. If you want long-term profits, start with design.
Graphic Design is not good design if it does not co-operate as an instrument in the service of communication.
It's all about searching and finding. Thoughts on Design.
If, in the business of communication, image is king, the essence of this image, the logo, is the jewel in its crown.
Alone we can do so little; together we can do so much.
At Genaro Design, first we listen, secondly we research, and finally we propose strategic solutions. We are a multi-cultural boutique branding agency based in San Antonio, Texas, with more than 15 years of experience in graphic design and art direction.
We specialize in the development and implementation of branding and marketing programs in digital, traditional, and non-traditional media.
Furthermore, our work has been recognized in international leading design competitions and publications such as Art Directors Club of Houston, Creative Summit, Dallas Society of Visual Communications, Good50x70, Graphis, and Logolounge.
We provide strategic design solutions. We love big ideas and may help from design to production. We understand brand experience, which is the interaction a person has with the brand and that it takes place in different brand touchpoints.
The brand experience is directly influenced by the interaction a person has with the brand touchpoints. Therefore, brand consistency is paramount in building a successful and recognizable brand.
We have the expertise to design the materials needed to create a cohesive and memorable brand.
Banners and Displays
Logo / Logotype / Brandmarks
Point of Purchase
The computer is just a tool, not an idea generator; pencil to paper is where we begin.
Communication is the fundamental difference between art and graphic design;
we are not just about making things look pretty.
Concept, more than a theory or a notion, is the foundation that supports design.
We are passionate about the process of searching and finding the ideal solution.
Collaboration and information are key to develop a successful brand; we listen, listen more, and
keep listening to our clients’ visual communication needs.
AEM—Asociación de Empresarios Mexicanos
Alloy Merchant Finance
Classical Music Institute
The DoSeum, San Antonio’s Museum for Kids
Editora de Gobierno del Estado de Veracruz
Fundación Aquí Nadie se Rinde
GIMSA—Grupo Industrial Monclova, S.A.
Grupo Parlamentario del PAN
KFernandez & Associates
MAS Consulting Group
the McNay Art Museum
Secretaría de Turismo del Estado de Guanajuato, Mexico
Petrolera de Amatitlán
TXU Energy, Dallas
Texas Diaper Bank
Unilever Best Foods USA
Vantage Bank Texas