AEM

Corporate Identity • Brand Guidelines

Industry

Commerce Organization • Non-Profit Organizations

Objectives

To rebrand and develop a Corporate Guidelines for the Asociación de Empresarios Mexicanos in the United States.

Approach

During the year 2011, Asociación de Empresarios Mexicanos celebrated its 15th anniversary, and we were honored to develop their new brand and the corporate guidelines for the new identity of AEM. Later in 2016, with more than 25 chapters in the US and Mexico, celebrated its 20th anniversary, and Genaro Design was chosen again to design their anniversary mark and some marketing materials.