Trademark Design

Pictorial Marks • Letterform Marks • Wordmarks
Abstract Marks • Emblems

Course Description

Trademark Design (ARTC 3303) focuses on the design process and concept development of trademark design (i.e., logo design, corporate identity), and iconography systems for traditional and digital media. The class emphasizes incorporating historic and contemporary methodologies and practices of trademark design within the context of the communication design discipline.

Goal Course

My goal for the ARTC 3303 course has been to teach a proven process and methodology to develop successful identity marks.

Noctune logo by Juliana Ratchford
Pictorial Mark by Juliana Ratchford • ARTC 3303 • Fall 2018
Anuket by Nathanael Loden
Pictorial Mark by Nathanael Loden • ARTC 3303 • Fall 2019
Bakeology mark by Felipe Rodriguez
Pictorial Mark by Felipe Rodriguez • ARTC 3303 • Spring 2020
studio eight by Tatem Hayward
Letterform Mark by Tatem Hayward • ARTC 3303 • Spring 2019
rockin rebels by Aspen Walter
Letterform Mark by Aspen Walter • ARTC 3303 • Spring 2020
christina_nguyen_alabamagolfnighttournament
Letterform Mark by Christina Nguyen • ARTC 3303 • Fall 2020
Wordmark by Carolina Martinez
Wordmark by Carolina Martinez • ARTC 3303 • Spring 2019
lakeshore by samantha chapman
Wordmark by Samantha Chapman • ARTC 3303 • Spring 2020
Southsidesubs by Grace Hayes
Wordmark by Grace Hayes • ARTC 3303 • Spring 2020
cactus ropes by abigail teets
Abstract Mark by Abigail Teets • ARTC 3303 • Spring 2019
CC Ballet Abstract mark by Chelsea Wechsler
Abstract Mark by Chelsea Wechsler • ARTC 3303 • Fall 2019
abastract architectura logo by Megan Myles
Abstract Mark by Megan Myles • ARTC 3303 • Fall 2019
arizmendi_candew
Emblem by Mario Arizmendi • ARTC 3303 • Spring 2019
Le Coq es Mort Emblem by Andres Meza
Emblem by Andres Meza • ARTC 3303 • Fall 2020
scottsdale emblem by hannah morehead
Emblem by Hannah Morehead • ARTC 3303 • Fall 2020

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Aspireon brandmark