Pictorial Marks • Letterform Marks • Wordmarks
Abstract Marks • Emblems
Trademark Design (ARTC 3303) focuses on the design process and concept development of trademark design (i.e., logo design, corporate identity), and iconography systems for traditional and digital media. The class emphasizes incorporating historic and contemporary methodologies and practices of trademark design within the context of the communication design discipline.
My goal for the ARTC 3303 course has been to teach a proven process and methodology to develop successful identity marks.