Branding Systems

Course Description

Branding Systems (ARTC 3304) focuses on the creation and application of integrated brand communication systems. Students would conduct research, develop comprehensive brand identities, typographic elements, brand identity elements, advertising, guerrilla advertising, and an array of layout designs for print and digital media.

Goal Course

My goal for the ARTC 3304 course has been to teach the students about research, brand voice, strategy, big ideas, and guide them through the process of implementation and production of branding systems.

Denver Museum of Nature + Science Museum • Museum • Chelsea Ryan • Fall 2018
Aquature • Underwater Photography • Stephan Tynes • Fall 2018
Forbidden Fruit logo by Tatem Hayward
Forbidden Fruit posters by Tatem Hayward
Forbidden Fruit packaging by Tatem Hayward
Forbidden Fruit delivery truck by Tatem Hayward
Forbidden Fruit coasters by Tatem Hayward
Forbidden Fruit Packaging by Tatem Hayward
Forbidden Fruit • Hard Seltzer • Tatem Hayward • Fall 2019
seeds for daiseta brand
Daisetta • Nursery • Abigail Teets • Fall 2019
cc ballet logo
swan lake poster for cc ballet
Corpus Christi Ballet • Ballet Academy and Performance • Chelsea Wechsler • Spring 2020
Panic • Pinball Game Show Expo • Jennifer Garza • Spring 2020

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