Branding • Collateral • Corporate Identity
Aspireon—Bank of San Antonio Wealth Advisors
The Bank of San Antonio Wealth Advisors were undergoing a rebranding in order to expand to other markets. With the name Aspireon chosen, they needed a visual identity to help distinguish their new brand.
The new brandmark needed to give the impression of a long-established brand without feeling stale. The shield historically communicates security and safety. The notched arrow denotes upward progress. Combined, they lead to a mark that appears reliable and modern. Its simple geometry also lent itself well to embossing and other production methods.