Bluzun

Branding • Environmental Graphic Design • Web Design

Client

The Texas Tan (Bluzun)

Industry

Tanning • Wellness

Objective

The Texas Tan needed a new identity that could represent its growing portfolio of services. Cryotherapy in particular needed to be a part of the new identity. The new brand also could not be location-specific in order to work well across multiple markets.

Approach

Most services fell into two main categories—tanning and wellness services. Tanning covered all of their previous services while Wellness included cryotherapy, compression therapy, and other newer offerings. From these we developed the color palette around yellow for tanning and blue for wellness and cryotherapy. The name Bluzun is also a combination of these themes. For the brandmark we created an abstract sun from the forms of tanning beds and cryo chambers.

Bluzun
Bluzun logo reversed
Bluzun sign
Bluzun door detail
Bluzun rack cards
Bluzun window graphics

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Viridian brandmark