50/50 brandmark


A brandmark is a graphic representation of an idea, entity, or object and is also refered as an identity, mark, or logo. We strongly believe every graphic element used on the mark must have an intentional communication purpose. To accomplish this, we strive to find the perfect balance between an image, a sign, or a symbol—known to us as the 50/50 rule.

We have been honored to have several identities recognized by leading international design publications and competitions such as: Logolounge and Graphis.

What is considered a successful brandmark?

Learn for yourself.

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