50/50 brandmark


A brandmark is a graphic representation of an idea, entity, or object and is also refered as an identity, mark, or logo. We strongly believe every graphic element used on the mark must have an intentional communication purpose. To accomplish this, we strive to find the perfect balance between an image, a sign, or a symbol—known to us as the 50/50 rule.

Click here to see examples of our process.

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