Classical Music Institute
Branding • Collateral • Corporate Identity • Web Design
Industry
Musical • Non Profit Organization • Education
Accolades
AAF—San Antonio • Silver • Pro-Bono Online
Website
Objectives
Genaro Design supported the idea of updating the organization name to Classical Music Institute—formerly Classical Orchestra of San Antonio Music Institute. The Rebranding of CMI was a big endeavor but a fun project for the team.
Approach
Classical Music Institute (CMI) is a non-profit organization founded to provide world-class music education. World-renowned musicians share their talent with students to empower and inspire them to become better musicians and citizens of their community. For the unveiling of the new brand, a unique animation of the brandmark was developed and the team collaborated with CMI to create a music track especially for this use. Genaro Design continues to support this great organization by maintaining and updating their concert programs, marketing materials and website.
Genaro Design understood what our organization’s need was. From our initial communication, to concept, incredible design and then launch—we have been beyond pleased with the quality work and attention to detail this firm has done and continues to do!
Executive Director, Classical Music Institute
