GG Synergy

Corporate Identity • Brand Guidelines

Industry

Transportation • Manufacture • Railroad

Objectives

As part of the rebranding and development of the corporate guidelines for Grupo Industrial Monclova companies, Genaro Design developed the new identity for GG Synergy, a company that manufactures and installs metal end caps for rail tank cars.

Approach

The GG Synergy brandmark is a graphic representation of the spark produced when welding metal end caps to tank cars; the container shape resembles the metal caps silhouette. The corporate guidelines share the same format used for the rest of the companies of Grupo Industrial Monclova, in order to simplify the brand management by their corporate office.

GG Synergy tanker train car
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GG Synergy shirt detail

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