GPA Energy

Corporate Identity • Brand Guidelines

Industry

Energy • Natural Gas

Objectives

GPA Energy is a 100% Mexican company that distributes natural gas mostly for industrial use and the production process of steel mills and lime. Genaro Design rebranded GPA Energy in 2010.

Approach

The brandmark and corporate colors were inspired by the shape of a burning flame produced by the natural gas. The GPA Energy project was part of the rebranding and development of corporate guidelines for Grupo Industrial Monclova. These guidelines share the same format used for the rest of the companies owned by the group so as to simplify the brand management by the corporate office.

brandmark page from GPA style guide
graphic elements page from GPA style guide
GPA Energy uniform
GPA Energy stationery

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