Branding • Environmental Graphic Design
The DoSeum® Innovation Station redesign needed a comprehensive visual system that could unite four distinct sections and communicate in both English and Spanish.
We began by developing a color palette that could give each space its own identity. By combining the four primary colors from these sections we could represent the complete space. Whereas we used color to distinguish each section, we used typography and a strict grid to relate the various areas and exhibits. Consistent use of type combined with a visible grid to give every element a recognizable relationship with the rest of the space. Icons and illustrations were also developed and implemented based on the grid system.
We’ve been very pleased working with Genaro Design. They understood our design style and responded with a fresh, clean, and fun look. They were easy to work with and even helped us with our Spanish translations. Everything in our museum is bilingual so it is very helpful to work with someone who can operate in both languages.
Vice President of Exhibits, The DoSeum®