Lili Alessandra
OBJECTIVE
Lili Alessandra’s timeless appeal and quality required a more distinctive mark. The new monogram transcends any single pattern or product and instead communicates the brand’s name. The original mark was reworked in a pattern now serving as a brand element.
APPROACH
In 2018 Lili Alessandra, the famed producer of fine bedding and linens, launched their first-ever line of luxury artisan rugs. After designing the accompanying digital catalog, price list, and promotional piece for their collection launch, Genaro Design was given the opportunity to redesign the Lili Alessandra brand.
The new brand debuted on the cover of the 2019 Fine Linen and Soft Furnishings 2019 Collection Catalog, also designed by Genaro Design.
PROJECT TYPE
Art Direction
Editorial Design
Corporate Identity
Illustration
INDUSTRY
Bedding
Home Decor