Lili Alessandra

Branding • Collateral • Corporate Identity • Editorial

Industry

Bedding • Home Decor

Objectives

Lili Alessandra’s timeless appeal and quality required a more distinctive mark. The new monogram transcends any single pattern or product and instead communicates the brand’s name. The original mark has been reworked in a pattern that now serves as a brand element.

Approach

In 2018 Lili Alessandra, the famed producer of fine bedding and linens, launched their first-ever line of luxury artisan rugs. After designing the accompanying digital catalog, price list, and promotional piece for their collection launch, Genaro Design was given the opportunity to redesign the Lili Alessandra brand.

The new brand made its debut on the cover of the 2019 Fine Linen and Soft Furnishing 2019 Collection Catalog, also designed by Genaro Design.