Lifestyle • Education
Oscar Sala is a business coach. Basically, he becomes a guide for the individual or the business to find the most suitable decision for a particular situation or goal. We designed his Corporate Identity.
We decided to represent graphically this process—an abstract and intangible thing— and consequently, Oscar Sala brand identity elements clearly represent the beginning of the process—roughness, incompleteness—and its completion—a polished commemorative piece—that constantly remind the clients where they began and how they ended after Oscar Sala guidance.