Oscar Sala

Corporate Identity


Lifestyle • Education


Oscar Sala is a business and life coach offering consultation to individuals and businesses. A corporate identity that could not only identify the brand but also engage with clients was needed.


We decided to base the identity around the consulting process itself. The rough textures are an abstraction of where the client begins. A wooden medallion is given to the client at the start and eventually replaced by a polished commemorative medal celebrating the successful completion. This medal not only serves as a reminder of Oscar Sala’s guidance, but as a personal reminder of the client’s personal improvement.

Oscar Sala stationery
pile of Oscar Sala wooden nickels
Oscar Sala poster
Oscar Sala sign

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Branded towels in dog bowlHard hat