Petrolera de Amatitlán

Corporate Identity • Corporate Guidelines




Petrolera de Amatitlán performs oil and gas exploration and extraction. Genaro Design was tasked to develop their Corporate Identity and Brand Guidelines.


The brandmark for Petrolera de Amatitlán is a graphic abstraction of an oil drop in combination with a continuous pipeline. Petrolera de Amatitlán was a rebranding and corporate guidelines project. Furthermore, these guidelines share the same format used for the rest of the companies owned by Grupo Industrial Monclova.

Hard hat
Petrolera de Amatitlán signature
Lapel pin
Business cards from brand guidelines
Uniforms in the brand guidelines
letterhead diagram in band guidelines
Truck designs in brand guidelines

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