Collateral • Corporate Identity
Music • Performance • Events
Art Directors Club of Houston 2010 • Silver • Poster
Siempre Mexico is an organization created to continuously promote Mexican culture in the United States through music and diverse cultural events. Genaro Design was tasked to develop their Corporate Identity and Marketing Materials.
To convey this ongoing—siempre—promotion of Mexican culture, the brandmark forms the infinity symbol using the national colors of the Mexican flag and a charro tie.