Tacoart

Advertising • Branding • Collateral • Environmental Graphic Design

Industry

Restaurant

Accolade

Graphis Design Annual 2018 • Honorable Mention • Logo

Objectives

Genaro Design was tasked to develop a new branding for Tacoart, a taco and appetizers restaurant based in San Antonio with strong roots to the original Mexican cuisine promoting local fine artists—art gallery—while serving delicious food.

Approach

By incorporating the Mexican folk art style, the Tacoart brand portrayed the businesses original Mexican cuisine roots. The Tacoart identity was very well received. The brandmark reproduced efficiently throughout all brand applications, which culminated to a successful grand opening in November 2016. Additionally, Genaro Design was responsible for developing a cohesive Corporate Identity System, an array of marketing materials, advertising, and Environmental Graphics.