Branding • Web Design • Collateral






Graphis Design Annual 2020 • Honorable Mention • Logo


To revamp the existing brand of Tensoshade™, a fabric architecture company with national pressence that specializes in designing and constructing tensile structures.


We created a modular brand featuring nine brandmark variations inspired by the structural and visual flexibility of tensile structures. We updated the brand colors but retained their colors red and yellow, as the basis for the new palette.

Tensoshade business cards
Tensoshade old and new logos

I have had the pleasure of working with Genaro Design and I cannot say but compliments of professionalism and good work. The rebranding they did for our company is not only amazing but has received an honorable mention at the Graphis Design Annual 2020 competition. I recommend Genaro if you want to take your company branding to the next level.

Irving Allande

CEO, Tensoshade

Structure icons
Tensoshade website
Tensoshade™ brochure cover
Tensoshade™ borchure spread
inside of Tensoshade brochure

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