Texas Diaper Bank

Branding • Collateral • Corporate Identity • Environmental Graphics • Web Design

Industry

Cause Based Non-Profit Organization

Website

texasdiaperbank.org

Objectives

Genaro Design was tasked with evolving the TDB brand by creating brand guidelines, marketing materials, and a website redesign that launched in 2018.

Approach

The Texas Diaper Bank is a non-profit organization that works diligently to meet the basic needs of vulnerable babies, children with disabilities, and seniors since 2013. New Corporate Identity Standards were designed and implemented and a set of iconography was developed to help with the brand communication. Since then, we have helped the TDB with the design of collateral materials, annual reports, signage, and vehicle wrapping. Genaro Design was also tasked to create several brand aligned elements through out the new corporate headquarters in 2019.

texasdiaperbank.org on various devices
Old and new brandmarks overlaid
Comparison of old and new signature
texasdiaperbank.org on various devices
Texas Diaper Bank brand guidelines
CHANGE wall behind volunteers
Giant Texas Diaper Bank pin
Texas Diaper Bank class
Texas Diaper Bank lobby sign
texas_diaper_bank_values_1200x1200
Wall showcasing the founding churches

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CMI strings animation50/50 brandmark