Viridian

Branding • Corporate Identity

Client

The NRP Group

Industry

Real Estate Development

Objective

Develop a name and brand for a new apartment development in San Antonio. The design and architecture of the complex were inspired by the hill country and ranch style homes integrated with modern and refined design.

Approach

For the name, we explored hundreds of combinations of existing and original words. Viridian was chosen for its simplicity and the green imagery it conjures. The brandmark and pattern are based on a notable interior feature shown in the architectural renderings we were given, a ceiling truss. The truss’s triangular design was duplicated to form a more abstract tile that could be used in a variety of applications.