Lili Alessandra.
Art Direction | Corporate Identity | Editorial Design | Illustration
More than exciting pillows.
The project aimed to rebrand Lili Alessandra’s timeless appeal and quality. The new monogram transcends any single pattern or product and instead communicates the brand’s name. The original mark was reworked in a pattern now serving as a brand element.
A luxurious and modern brand.
In 2018 Lili Alessandra, the famed producer of fine bedding and linens, launched their first-ever line of luxury artisan rugs. After designing the accompanying digital catalog, price list, and promotional piece for their collection launch, I was asked to redesign the Lili Alessandra brand.
The new brand debuted on the cover of the 2019 Fine Linen and Soft Furnishings 2019 Collection Catalog, also designed by my team and I.
