What is a concept? OLD
A concept is generally defined as an idea, abstract thought, or plan. But in Communication Design a concept is more than that. To better understand its definition, the parts need to be identified first. These two essential components are the...
Identity Design, the 50/50 Methodology.OLD
The identity design methodology I always try to follow—and am currently teaching at Texas State University—begins by understanding the brand’s messaging strategy, researching the client’s industry and competition, then presenting a conceptually driven solution.