Tensoshade - Genaro Design

Tensoshade.

A complete design, build, and fabric architecture company.

Branding | Identity | Web Design | Collateral

Accolades:
Graphis Design Annual 2o2o • Honorable Mention • Logo

Design Objective

The ultimate shade provider.

The project aimed to revamp the existing brand and collateral materials of Tensoshade™, a fabric architecture company with a national presence headquartered in San Antonio, Texas specializing in designing and constructing tensile structures.

Design Approach

A dynamic brandmark.

Because of the diverse tensile solutions Tensoshade™ had to offer, a modular brand featuring nine brandmark variations inspired by tensile structures’ structural and visual flexibility. The brand colors were updated, and a new corporate typeface was adopted. Additionally, icons were created to describe and promote the different products offered.

I have had the pleasure of working with Genaro and his team. I cannot say enough about his professionalism and good work. The rebranding they did was not only amazing, but it also earned him honors at the Graphis Design Annual competition. I recommend Genaro if you want to take your company branding to the next level.

Irving Allande • Lead Architect and Director.