Though we don’t know what tomorrow holds, we do know who holds tomorrow.
DOCTOR ED NEWTON • CBC LEAD PASTOR
From Mexico City to Baylor University.

I am an award-winning designer and educator, currently teaching Graphic Design in the Department of Art and Art History at Baylor University. With over two decades of experience, I began my career in 2002 at Equilibrio in Mexico City and later co-founded Contrasto Group, a studio specializing in editorial design and corporate marketing. After earning my M.F.A. in Communication Design from Texas State University in 2012, I established Genaro Design, a boutique branding agency in San Antonio. Since 2020, I have been part of the Legacy79 family, known as a proud 79 miner.

Designing for Impact.

My journey in philanthropy began with community service activities at Shriners Hospitals for Children in the late ’90s. Community service is a core part of who I am. I have been dedicated to supporting various cause-based non-profit organizations throughout my career.  Consequently, over the years, I’ve worked with national and international companies and non-profit organizations, which has led to recognition from prestigious organizations such as The American Advertising Federation, Graphis Press, and LogoLounge.

Lifestyle and Interests.

Teaching is a joy for me, and I love sharing my passion for design with students. I feel blessed and fortunate that I found this calling and can teach and design for a living. Outside of work, I’m a foodie who enjoys good wine, grilling, and outstanding cuisine; espresso is a daily necessity. I love exploring new cultures; Toledo, Spain, is my favorite city. A lifelong Dallas Cowboys fan, I also have a soft spot for the Denver Broncos. I am a member of the Community Bible Church in San Antonio and enjoy contemporary Christian music. My wife, two boys, and our Australian Labradoodle, Red, keep me busy and inspired when I’m not teaching, reading, cooking, or designing. Finally, sailing in Cancún, Mexico, during the summers is becoming a fantastic memory maker for my family.

Missour Military AcademyJROTC High School, 1993

An experience that changed my life forever.

Texas State UniversityBFA in COM DES, 2002

I learn that graphic design is not art and concept is king.

Art Director’s Club HoustonFirst Design Award, 1999

The day I became a design award addict.

Texas State UniversityMFA in COM DES, 2012

I got my masters, but I did not want to teach.

Past and Present Clients.
  • Actium BioSystems
  • Asociación Empresarios Mexicanos—AEM
  • Alloy Merchant Finance
  • ANTAD, México
  • Aspireon—The Bank of San Antonio
  • Avante Wealth / Northwestern Mutual
  • Barcel
  • Candysense
  • Classical Music Institute
  • Commsa
  • Crosswell Advisors
  • The DoSeum
  • Fundación Aquí Nadie se Rinde
  • GIMSA, Grupo Industrial Monclova, S.A.
  • GPA Energy
  • Grupo Bimbo
  • Hellmann’s USA
  • KFernandez & Associates
  • Lili Alessandra
  • Legacy79
  • Marioli Mexican Cuisine, Catering
  • MAS Consulting Group
  • McNay Art Museum
  • Sanofi-Aventis
  • Secretaria Turismo, Guanajuato, México
  • Petrolera de Amatitlán
  • Siempre México
  • Tensoshade
  • Texas Diaper Bank
  • TXdocs
  • TXU Energy, Dallas, Texas
  • Unilever Best Foods, USA
  • Valero Energy, Corp.
  • Vantage Bank Texas

Many people believe that great designers get great clients. It’s the other way around.

Seth Godin • Marketing Expert and Author.