Writing a letter. Is it a lost skill? OLD
Writing a letter. Is it a lost skill or not? The first time I heard about the components of a letter was in typing class back in 1987. For the record, I learned how to type on those big, really...
What is a concept? OLD
A concept is generally defined as an idea, abstract thought, or plan. But in Communication Design a concept is more than that. To better understand its definition, the parts need to be identified first. These two essential components are the...
Identity Design, the 50/50 Methodology.OLD
The identity design methodology I always try to follow—and am currently teaching at Texas State University—begins by understanding the brand’s messaging strategy, researching the client’s industry and competition, then presenting a conceptually driven solution.
Basic Typesetting OLD
The aim of typography must not be expression, least of all self-expression,but perfect communication achieved by skill. Jan Tschichold Basic typesetting tips. It’s never too early to talk to your child about typography. Ellen lupton Why is typesetting a big...