Successful Logos
Simple, Relevant, and Memorable.
A logo is a graphic representation of an idea, entity, or object. It is also referred to as an identity, mark, or brandmark. A successful logo should always represent critical thinking; in other words, the mark should be conceptually strong.
Thus, every graphic element on the mark must have an intentional purpose. To accomplish this, a perfect balance between an image, a letterform, a sign, or a symbol should exist—known as the 50/50 rule.
