Legacy79 Miners’ Journal

Legacy79 Miners’ Journal.

The tool that explains the different miners tools and tells a unique story about the agency’s approach to storytelling.

Self-Promotional | Editorial Design | Illustration

Accolades:
AAF—10th District 2021 • Silver Award
AAF—San Antonio 2021 • Silver Award

Design Objective

The golden approach to storytelling.

The project’s objective was to design a self-promotional to present Legacy79 unique approach to storytelling with a spin-off on the gold mining process. Additionally, The Miners’ Journal explains the root of Legacy79 name and its relation to the periodic table.

Design Approach

A vault of metaphors.

Legacy79 Miners’ Journal explores the different miners tools and tells a unique story about the agency’s approach to storytelling. The use of french-fold accommodated the minimum number of pages needed to have a perfect-bounded book and the chosen stock helped with the desired resemblance to an 1800s leather-bounded journal. We used Neenah Leatherlike Brown with a blind emboss for the cover and Neenah Classic Crest Barional Ivory Smooth for the interior. Additionally, the team photos were printed separately and were attached to the journal using paper photo corners to emphasize the journal look. A very fun project for sure!

Legacy79 MIner’s Journal hat illustration

Legacy79 MIner’s Journal mining cart illustration

Legacy79 MIner’s Journal mining lamp illustration

Genaro’s meticulous and strategic approach to branding consistently delivers exceptional results. His ability to delve deeply into the essence of a project, like the Miners’ Journal, and extract unique, memorable, and highly effective ideas sets him apart in the industry.

Juan Barrera • Captain and Chief Creator.