The objective of a poster is to deliver a specific message, promote a product, endorse a cause, or announce an event. In other words, posters must evoke action—buying, volunteering, manifesting, engaging, protesting, or producing change. Moreover, successful posters are conceptually strong; thus, effective conceptual strategies are evident. Throughout the years, I have designed many posters. Most of them were designed for cause-based clients, and others were self-initiated.