Tensoshade.
Branding | Identity | Web Design | Collateral
Accolades:
Graphis Design Annual 2o2o • Honorable Mention • Logo
Design Objective
The ultimate shade provider.
The project aimed to revamp the existing brand and collateral materials of Tensoshade™, a fabric architecture company with a national presence headquartered in San Antonio, Texas specializing in designing and constructing tensile structures.
Design Approach
A dynamic brandmark.
Because of the diverse tensile solutions Tensoshade™ had to offer, a modular brand featuring nine brandmark variations inspired by tensile structures’ structural and visual flexibility. The brand colors were updated, and a new corporate typeface was adopted. Additionally, icons were created to describe and promote the different products offered.