Identity Design, the 50/50 Methodology.OLD
The identity design methodology I always try to follow—and am currently teaching at Texas State University—begins by understanding the brand’s messaging strategy, researching the client’s industry and competition, then presenting a conceptually driven solution.
Basic Typesetting OLD
The aim of typography must not be expression, least of all self-expression,but perfect communication achieved by skill. Jan Tschichold Basic typesetting tips. It’s never too early to talk to your child about typography. Ellen lupton Why is typesetting a big...