Identity Design, the 50/50 Methodology.OLD
The identity design methodology I always try to follow—and am currently teaching at Texas State University—begins by understanding the brand’s messaging strategy, researching the client’s industry and competition, then presenting a conceptually driven solution.
LogoLounge 12 OLD
Back in August 2020 while the world was upside down in the middle of the COVID-19 pandemic, I received an e-mail from Emily Potts—the writing partner of the LogoLounge 12 book—asking me to respond to six questions. “We’d like to...